How you package your product can be one of its most important features. Oftentimes it will be the first way your customer gets to experience your product.
Many businesses will have different customer bases with varying expectations of the packaging. It’s not always necessary to have the fanciest or most expensive packaging, depending on what you’re selling and who you are selling to. Not all of the following points may apply, but these are some things you want to consider with your packaging.
Your packaging should be memorable. It should stand out from your competitors. Don’t just copy from their ideas, let your own thoughts and personality shine through it. It should spark an emotional engagement with the customer. Think of the impression you’re trying to leave on your potential customer when you’re designing it.
Be wary of overcrowded or over stylized packaging.
Think of the top brands you may know. Most have simple logos such as Apple, Nike, Target, and Amazon. In the same way, your packaging should be easy to look at and absorb. Don’t put an encyclopedia worth of information about your product on the outside of it unless you’re otherwise required to. The same goes for pictures or designs. Too many graphics can make a design visually agitating.
Protecting Your Product
All packaging should of course be able to protect your product from the wear and tear it may endure from shipping. Bubble wrap, packing paper, and peanuts are a few of the different materials you can use for protection.
If you don’t specify or don’t need any special packaging for your product, then the factory will package them as they see fit.
We’ve sourced products packed in a variety of materials and styles, from blister packs to cases and boxes made of plastic, metal, and wood.
Country of Origin
By U.S. law, all products imported from a foreign country must be marked with the country of its origin. U.S. Customs has specific regulations regarding how imported products should be marked. You can contact your customs broker or the U.S. customs office closest to you for the details on how to mark your product. It’s crucial that your product is properly marked, as Customs can hold your shipment indefinitely until it is correctly marked.
What You Need for Manufacturing
If you have a special design that you want for your packaging, you’ll need to supply artwork files or a sample that the factory can work off of. These generally come in Adobe Illustrator files (.ai) or PDFs. Any special instructions or material requirements should be stated as well.
Whether you screen print a design layout or go with a plain box, it is most important that your product is properly protected to reach your customer in mint condition.
If you have any more questions about product packaging, feel free to contact us.