Apr 11, 2012

When designing your product, don’t overlook package design, especially if your product will be sold be retailers. The quality of the packaging reflects the quality of the product in the buyer’s eyes. Quality packaging will help you sell your product; having the right mix of graphics, features and benefits is a must.

To do this, you want to engage the services of a domestic graphic arts company that has experience in package design. We don’t recommend asking Chinese companies to do package design because what sells and/or is deemed attractive in China’s culture isn’t the same as what looks good in the U.S.

An attractive company logo is an important part of good package design. You want your customers to indentify your brand with the product so the logo needs to stand out. Again, a good domestic graphic arts company that specializes in logo design is a must.

We can refer you to a company that does both package and logo design, should you need it.