New Product Development in China
From print to prototype to production, we've been developing new
products in China for our customers since 1991.
Going from concept to production
and then successfully marketing a new product involves taking a
number of critical steps. We'll cover the entire spectrum of
what the product development process looks like in the
content below.
1. If there might be any
patent or trademark infringement issues, you should perform
a patent or trademark search and/or consult a patent attorney. We do not perform
patent or trademark searches; we will not knowingly source a product
that would infringe on another company's patents or trademarks. You
wouldn't this either as importing a product that infringes on a
patent or trademark could trigger a lawsuit, in addition to the
possibility that U.S. Customs (or the Customs department of your
country) could confiscate the shipment.
2. The product must be engineered, prototyped
and tested to insure that it performs as needed. The engineering
process involves creating computer-generated drawings, (aka
prints), that a manufacturing company will
use to create the production parts. Not prototyping your product is
a costly mistake that can result in a shipment of defective parts.
The prototyping process can also save you money by flushing out
ideas on how the product might be made at a lower cost. We can have
your product engineered and prototyped
through our sources in China.
3. After you've tested a fully functioning
prototype, it's now time to do some market research. True market
research is finding out what your customers want to buy and then
catering your product line and marketing to their needs. What you
think you want to sell is nothing more than a guess at best case, at
worst, it's a gamble that could result in you sitting on inventory
that no one wants to buy. Show your prototype to as many of your
prospective customers as possible; you want to ask their opinion on
your product's quality, function, projected sales price, appearance,
and how they'd like to see it packaged. Doing market research will
enable you to asses how your product should be manufactured,
packaged, and priced, and who the best customers will be to target
your sales and marketing efforts to.
4. If there are any changes that need to be made to the
product, the prints must be updated. You might consider having a
final prototype or two made if your customers want to see an updated
version.
5. Have the artwork for your packaging made. It is best that
you have the artwork made by a local graphic arts company; we do not
recommend having the artwork made in China. We can provide the final
production run of your product completely packaged.
6. If you're setting up a new company, it's important to make a business plan. Your business plan will help you understand
the total costs involved in setting up a new business so that you
can acquire enough capital to insure that your new company will
make it over the long term. Lack of planning and insufficient capital
are two of the biggest reasons why new businesses fail.
7. Now you're ready to go to
production. We'll source a factory for you to make the production
run, and get you a quote on the final, packaged product.
To get a quote for the production run, we
need the following:
1. A prototype that is a final representation of the
product as you want it manufactured, and/or final engineer's drawings.
2. Purchase quantities per part.
3. The major city closest to you so that we can provide a quote
with the freight included.
Ready to get started? Contact us now.
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