By Kelly Leggett
Aug 16, 2016

  Let’s say you have come up with a great product, you’ve secured a manufacturer and they are set to start production. A great product doesn’t always mean success in the market…

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By Mike Genung
Aug 03, 2015

We get a lot of inquiries from individuals and companies that are in the beginning phases of developing a new product. Others have already made their product, perhaps domestically, and are asking…

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By Mike Genung
Jul 31, 2013

A while ago, a new customer approached us with a new idea. The concept for their product was brilliant; they were excited about the potential, and so were we. The only hitch was that…

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By Mike Genung
Aug 20, 2012

Some customers are surprised at how long the product development process takes. We worked with one of my most new customers for a year before the new product development process was completed….

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By Mike Genung
Apr 11, 2012

When designing your product, don’t overlook package design, especially if your product will be sold be retailers. The quality of the packaging reflects the quality of the product in the buyer’s eyes….

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By Mike Genung
Mar 24, 2012

If you have a small product, you might consider packaging it in a wood box. The packaging speaks volumes about your product, and a wood box will give it a first class…

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By Mike Genung
Jan 18, 2012

1. Have your new product thoroughly engineered, prototyped, and tested. You don’t want any unpleasant surprises when the production shipment comes in. 2. Show your product to as many of your potential…

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